Sports Management Podcast

Release Date: 04-08-2024 00:30

Welcome to episode 143 of Sports Management Podcast.

Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.

Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him…

Get ready to learn:

  • How he managed to start a club during covid
  • Why he got fired as a coach from Linköping
  • How he managed to go 10 days without speaking, reading or writing
  • Why branding is so important to Sarasota Paradise

And much more!



00:00 Intro 
01:35 Sarasota Paradise 
10:00 Finding a Stadium
11:11 US Soccer Landscape 
12:55 The Sarasota Brand
18:25 Revenue Streams 
25:04 Being a Soccer Coach 
31:46 His Book: "Lessons From the Beautiful Game"
33:21 Being Smart Without a Degree
37:44 10 Days Without Talking
42:18 Bumps On the Road
46:06 Marcus' Best Advice 
48:03 Outro

Walfridson's Channels: 


Sarasota Paradise's Channels:


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